element PERFUME
The challenge was to strengthen the participation of masculine fragrances in the portfolio, through the launch of this new perfume: Element. Representing the new masculinity in the millennial segment.
Role & Activities performed:
Creativity and design direction for the overall launch from end-to-end, starting from conceptualization to completion for the catalogue
Art direction on set for the photoshoot made in Perú with Lucia Arana
Supervising all stages of post-production until the publication of final pieces across all channels
THE GYPSOUL
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Fresh grapefruit, sliced apple and bright peaches.
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Jasmin, cedarwood and sleek woods.
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Radiant amber, warm vanilla and coumarin.
teamwork makes
the dreamwork!
A well deserved snap.