émotions
Capture the growth of the wellbeing segment with a complete sub-brand that activates real emotions through a sensorial experience featuring various aromas and textures, covering the categories of perfumery and personal care.
Role & Activities performed:
Overseeing conceptualization and creative direction end-to-end by the creative agency &Walsh
Leading the team that from the creative and strategic input, executed all the assets for organic and paid media, overseeing creativity, organizing and tracking timelines
End-to-end development of creativity for social media platforms such as Instagram, TikTok, YouTube, and owned and paid media
Art direction supervision for all the productions made for this project, including the TVC commercial directed by KINOPRAVDA in Ukraine
Supervising all stages of post-production until the publication of final pieces across all channels
PROVEN BY NEUROSCIENCE
émotions by ésika activates your emotions through its neuroscience-proven aromas and natural ingredients, which are able to recharge you with energy, bring joy, or provide a sense of calm, transforming your mood when you need it most.
DANCE YOUR ÉMOTIONS.
Aligned with our purpose in ésika of partnering ourselves with women from different industries, for émotions we join to the renowned Peruvian DJ Mayza Lozano to create a playlist that honors each emotion. Click to play!
citric power.
Energize yourself and crank up the volume!
berry joy.
A big smile predicts a good day, volume up!
oh so calm.
Give yourself a break with these vibes
émotions
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émotions 〰️
UNBOXING émotions.
We developed a special packaging for our key opinion leaders, that embodied the concept and creativity behind the launch of the complete line émotions. Three different aromas proven by neuroscience, including perfumes, body cream, hand cream and exfoliant.
