vibranza blanc PERFUME
The challenge was to increase the contribution and value of the already successful hero product, Vibranza, by targeting and capturing new customers with a fragrance for a younger audience, thereby strengthening the equity of the category.
Role & Activities performed:
Creativity and design direction for the overall launch from end to end, starting from conceptualization to completion for the catalogue
Art direction on set for the photo and video production made in New York with Dennis Leupold and Kazu Okuda
Supervising all stages of post-production until the publication of final pieces across all channels
a perfect white bouquet
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Fresh ginger, dewy neroli, bright bergamot, cassis and raspberry juice.
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Refined orange blossom, white tuberose, rose water, sunny ylang-ylang.
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Radiant ambrostar, enveloping musk, vibrant cashmeran, honeyed caramel delicacy.
radiant and addictive,
the secret of tuberose.
Impossible to resist.
