EXPRESSION UNION PERFUME
The challenge for this project was to establish and strengthen the Expression fragrances sub-brand with the launch of the first Expression UNION flanker perfume, targeting and capturing new millennial users.
Role & Activities performed:
Overseeing conceptualization and creative direction end-to-end
Leading the team from the creative and strategic input, executing all the assets for organic and paid media, overseeing creativity, organizing and tracking timelines
End-to-end development of creativity for social media platforms such as Instagram, TikTok, YouTube, and owned and paid media.
Providing art direction supervision for all productions, directed by Zexi Qi, and photoshoot done by Emily Rose in LA
Supervising all stages of post-production until the final pieces were published across all channels
A PERFUME WITH A PURPOSE
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Squeezed tangerine, bitter orange oil, anjou pear, mixed berries, apple, blackcurrant sprouts.
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Natural rose oil, sambac jasmine, peach flower, pink roses, indonesian patchouli oil.
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Virginia cedarwood oil, sandalwood, edenolide, sweet amber.
CREATED FOR WOMEN
BY WOMEN.
Expression Union contains responsible ingredients that support female empowerment through educational and professional development programs for collectors worldwide, creating more opportunities and promoting collective well-being.
SOCIAL MEDIA
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SOCIAL MEDIA •
talented women DOING OUR BEST.
An amazing set with an amazing team 🙌